Square One Cookie Policy
Last updated: December 2025
This Cookie Policy explains how we use cookies and similar technologies on our website hosted on the HubSpot platform. It outlines what cookies are, the types we use, why we use them, and how you can manage your cookie preferences. For details about how we process personal data, please refer to our Privacy Policy.
Your consent applies to the following domain(s): square-one-consultants.com
1. What are cookies?
Cookies are small text files stored on your device when you browse a website. They serve a variety of purposes, such as enabling core site functionality, enhancing security, analysing website performance, improving your browsing experience, and supporting personalised marketing.
- Value creation & exit planning
- Mergers & acquisitions
- Digital transformation and AI adoption
- Strategic growth and organisational planning
We act as the Data Controller for the personal information you provide to us.
For contact details, see Section 13 below.
2. How We Use Cookies
Our website uses first-party cookies placed by HubSpot and third-party cookies from trusted service providers. These help us:
- Ensure the website works correctly
- Understand and improve website performance
- Analyse visitor behaviour
- Personalise content and marketing
- Enhance your overall user experience
As with the source policy, first-party cookies do not collect personally identifiable data unless you willingly provide it via form submissions.
3. Types of Cookies We Use
Essential / Strictly Necessary Cookies
These cookies enable core website functionality such as page navigation, security, form submissions, and session management. They cannot be disabled through our cookie banner. Examples include:
- __hs_opt_out – remembers your cookie consent preferences
- __hs_do_not_track – prevents HubSpot tracking if enabled
- hs_ab_test – supports content testing functionality
- hubspotutk – stores unique visitor IDs for form submissions
Analytics / Performance Cookies
These cookies help us understand how visitors interact with the website, which pages perform best, and where user experience improvements are needed. Common cookies include:
- _ga, _gid, _gat – Google Analytics session and visitor identification
- __hssc, __hssrc, __hstc – HubSpot analytics cookies tracking sessions, visitor counts, and timestamps These are aligned with the statistical and analytics cookies listed in your original policy.
Functional Cookies
Functional cookies enable enhanced features such as embedded videos, chat tools, dynamic content, and social sharing integrations.
Examples:
Cookies set by YouTube, LinkedIn, X (Twitter), or HubSpot’s chat widget
Marketing / Advertising Cookies These cookies personalise marketing content and help measure the performance of campaigns. Examples include:
- Google Ads remarketing cookies
- LinkedIn Insight Tag cookies
- Meta Pixel cookies (if installed)
- HubSpot ads tracking cookies
- Preference Cookies
These cookies remember your browsing preferences—such as language, regional settings, or consent selections—so the site is more tailored on future visits.
4. HubSpot-Specific Cookies
Since our website is hosted on HubSpot, the platform automatically issues certain cookies required for analytics, forms, security, and content delivery. Typical HubSpot cookies include:
- __hs_initial_opt_in – records whether a user has interacted with the consent banner
- messagesUtk – supports live chat tracking
- hs-messages-is-open – determines if chat bubble is open or closed
- hs-cookie-check – checks if cookies can be set in the browser
Depending on the configuration of forms, marketing tools, and analytics integrations, additional cookies may be set automatically.
5. Third-Party Cookies
In addition to HubSpot, we may integrate content, analytics, or services from third parties, which can set their own cookies.
Examples include:
- Google Analytics
- Google Ads
- Meta (Facebook/Instagram)
- YouTube / Vimeo
- Cloudflare Security Services (e.g., __cfduid, as noted in your original policy)
6. Managing Your Cookie Preferences
You can adjust your cookie choices at any time by selecting the Cookie Settings link (usually displayed as the HubSpot cookie banner widget). This allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your categories
For more information on managing cookies, visit: www.allaboutcookies.org or www.youronlinechoices.eu
7. Changes to This Policy
We may update this Cookie Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted on this page.
8. Contact Us
If you have questions about this Cookie Policy or how we use cookies, please contact:
SOC Holdings Ltd T/A Square One One Neville Street Embankment Leeds LS1 4DH
hello@square-one-consultants.com
Tel: 03301 339 933